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The marketing of a “literary” fiction

I am not at all convinced that “literary” is a proper genre specification of the novel in the same way that “science fiction” is a genre. It seems that perhaps a “novel” is inherently literary and so there are genres of fiction, the novel being one. If anything, this clarification of terms is simply to preface the following words on the current discussion of literary vs. genre fiction and the problem of audience and marketing that the former type is experiencing in the digital age.

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Filed under Books, Electronic Lit, Future of the Novel